How the internet has all but destroyed the market for films, music and newspapers (The Guardian, 15 Aug 2011) is one of those doom and gloom pieces that emanate from the traditional media industry from time to time. It’s amusing to read, including all of the comments, but there’s nothing new in the article, maybe just a slightly different angle on the theme. It’s a ‘blame’ piece, with the usual suspects; rampant piracy (Pirate Bay in particular), Google, Apple, etc. It just seems sad that these guys don’t understand what is happening. The internet is not destroying the market for films, music and newspapers; it’s creating a different market – market that works differently and offers reward in a different way. If they can’t get their head round that, and find a way to be part of that market, they will follow the inevitable path into oblivion.